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August 3, 2015
By: TOM BRANNA
Editor
Procter & Gamble says it is dialing up its safety awareness campaign among parents with Safe Kids Worldwide, adding a bitter taste to the outer layer of its Tide, Gain and Ariel laundry pacs in North America this fall, and enhancing its TV, print and advertising campaign promoting safety. P&G made changes to its package, and today the containers have more secure closures and are opaque, so the contents are not visible. P&G partnered with Safe Kids Worldwide and also debuted a TV, ...
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